There is something there that makes it special, it smells money without being a news rich town. Deia is where the Hotel La Residencia is located. La Residencia used to be property of Richard Brandson. Right now La Residencia is considered to be the best hotel of Mallorca, but soon they are opening a new hotel, the Jumeriah Port the Soller and provably will take the place to La Residencia, as the most glamorous hotel in Mallorca
Deia is on the middle betwen Valldemossa and Soller.